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October 18, 1985 -- exactly twenty-five years ago today-- is the date that Nintendo of America officially acknowledges as the birthdate of the Nintendo Entertainment System.
The NES was first sold in the United States in a test market launch limited to the New York area during the holiday season of that year. About half of Nintendo of America's employees of the time relocated from their Seattle headquarters to a delapidated warehouse in Hackensack, New Jersey, where they worked 18-hour days tearing through the city streets, setting up and tearing down displays, and demonstrating the product to anyone who would listen. The test market was a success, and was followed in February by a similar test in Los Angeles and then, finally, a nationwide roll-out by the end of 1986. World domination came soon afterward.
The first NES sale was at the FAO Schwarz in Manhattan, where Nintendo had an impressive window display and a 15 by 15 foot floor space with several televisions. Gail Tilden, who was at the time Nintendo's advertising manager, recalls watching the first NES -- along with a full set of the additional 15 launch titles -- go through the register. The purchaser turned out to be from a Japanese competitor but, hey, a sale is a sale.
We'll have additional features celebrating the birth of the NES coming up on 1UP throughout the week, including interviews with Nintendo alumni past and present. For now, we recommend blowing the dust off of your Robotic Operating Buddy, polishing up your Zapper, and celebrating the birth of the modern videogame industry in whichever way you know how.
This Day in History: The Nintendo Entertainment System is Born
So amazing that Nintendo is still alive today
and not shafted like Sega.