OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN
OUR BIGGEST EVER POKÉMON MARKETING CAMPAIGN WILL COMMUNICATE THE MOST INNOVATIVE AND EXCITING CHANGES TO THIS LEGENDARY SERIES PRIOR TO ITS RELEASE ON 4TH MARCH.
TV
We'll feature 100 TVRs each week until the 20th March – including premium spots on Nickelodeon, CITV, Cartoon Network and Disney – to get younger players excited.
We'll also host a separate TV campaign targeted at both housewives and kids from 28th February to 20th March.
PRESS
Our press campaign is set to reach 310,000 boys and girls from 21st February to 14th March and a national press campaign starts on 28th February.
ONLINE
Pre-launch takeover on the Official Nintendo Magazine website and IGN, followed by a launch roadblock on YouTube.
PR
A dedicated review campaign is already in place.
SAMPLING
Our bespoke sampling tour will receive 50,000 trials during its 10 day rollout. We plan to deliver something for everyone through our split stand, offering a fun experience for newcomers and Pokémon fans alike.
TOUR DESTINATIONS
Westï¬ eld London Silverburn Shopping Centre, South Glasgow Metrocentre, Newcastle Bullring Birmingham The Centre Milton Keynes
TAKEOVER
Primetime viewers will be targeted with a 60 second execution in ITV family programmes. There will also be an online takeover covering YouTube and a launch takeover in The Sun.
POS
Integrated POS campaign planned to support retail partners and drive awareness.
GET THE MYTHICAL POKÉMON VICTINI!
ONLY FROM THE 4TH MARCH TO 22ND APRIL
Meet the Mythical Pokémon, Victini, with the Liberty Pass. Available for a limited time only! Pre-order to make sure you've got Pokémon Black Version or Pokémon White Version! The Liberty Pass will be distributed via Nintendo Wi-Fi Connection and at selected retailers.
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http://content.yudu.com/A1qpx0/MCV210012011/resources/index.htm
Credits to bulbapedia for typing everything out.
guarenteed the earliest legendary you get in the game