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Remedy's imperiled author sim, Alan Wake, will be extended in two downloadable episodes later this year, with the first set to launch on July 27th. Entitled "The Signal," the first add-on is available free to players who purchased the game new. We met up with Remedy's Head of Franchise Development, Oskari Hakkinen, and ascertained that the episode -- which should last around 90 minutes -- will cost 560 MS Points ($7) on the Xbox Live Marketplace to those who purchased the game sans shrinkwrap.
The second downloadable episode, "The Writer," will also cost 560 MS points ($7). According to Hakkinen, the $10 price seen within Alan Wake's DLC menu was meant to be a placeholder.
Alan Wake DLC episodes priced at $7 each | Joystiq
Yes,
if you want to continue the story of the $60 original game
you have to buy the episodes
with that game and the DLC episodes, you finish the game in a day for $74, (Originally $80)
which brings up the point of how game developers use DLC