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BobYoMeowMeow wrote on 2011-11-29 23:36
[Image: http://msnbcmedia.msn.com/j/MSNBC/Components/Photo/_new/111129-burger-king-fries-3p.photoblog600.jpg]
Burger King, the second largest hamburger chain, has changed its french fry recipe for the first time since 1998 as competition from upstarts and traditional fast-food rivals mounts.
Burger King said it made the new fries thicker, reduced sodium and added a coating that makes them crisper and keeps them hotter longer.
The fries, now a bit wider in diameter than a No. 2 pencil, will be available in its more than 7,000 North American Burger King restaurants by December 5. Prices remain the same.
"We're always trying to have the best menu possible. French fries are a big seller for us and we want to make sure we're always improving," said Leo Leon, vice president of innovation.
Leon said Burger King tested the new fries against other options.
"This, by far, was the winner," he added.
Burger King's move comes a little over a year after rival Wendy's introduced thinner "natural cut" fries that leave some skin and are sprinkled with sea salt.
McDonald's french fries often take the top spot in customer surveys, but independents such as Five Guys Burgers and Fries, Smashburger and In-N-Out Burger have been dialing up the pressure.
"The competition to have good quality french fries is heating up," said Darren Tristano, executive vice president at consulting firm Technomic, who recently tried the new Burger King fries.
"Making them thicker certainly makes them easier to eat, and since many of them are consumed in the car with one hand on the steering wheel, that's probably not a bad idea."
Burger King said the new fries have 20 percent less sodium than their predecessors.
The smallest, $1 portion has 330 mg of sodium and 240 calories. The fries are cooked in trans fat-free vegetable oil and do not contain animal products, Burger King said.
On December 16 Burger King is promoting its new fries by giving away $1 "value" portions for free. The new fries will be available outside the United States in 2012.
The trend in french fries is toward more "natural" offerings. That includes fries that are or appear to be made from fresh-cut potatoes and topped with "artisan" toppings such sea salt.
"The term natural seems to resonate (with diners), even though there isn't a great definition of natural," Tristano said.
In-N-Out cuts its french fries in its restaurants every day and cooks them in cholesterol-free vegetable oil.
Five Guys cooks its fries in peanut oil and gives customers the option of having them "cajun style."
Smashburger seasons its regular fries with sea salt. It also offers fries made from potatoes or sweet potatoes that are "toasted with rosemary, olive oil and garlic."
McDonald's lately has attempted to reinforce its position as the top french fry seller by promoting its fries, Tristano said.
Investment firm 3G Capital bought Burger King last year and took it private in a $3.3 billion deal. Burger King has 12,400 restaurants around the world.
http://lifeinc.today.msnbc.msn.com/_news/2011/11/29/9098705-burger-kings-french-fries-get-thicker
doesnt look better than other fries though
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Chillax wrote on 2011-11-29 23:39
Lol at them claiming less sodium because the SA to V ratio got smaller with larger fries.
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Jana wrote on 2011-11-29 23:40
I dunno, I've always preferred BK's fries. Wendy's fries got a lot better recently, so I wonder how the new BK fries will stack up to it.
I don't think anyone can claim that McD's fries are that good though :P
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Cannibal wrote on 2011-11-29 23:43
Ugh, BK fries are so good... I basically tl;dr'd the entire article, but stared at that picture for a few minutes.
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Bride wrote on 2011-11-29 23:49
McDonald's french fries often take the top spot in customer surveys
YUP. i have yet to find a french fry i prefer over mcdonald's fries x( same for coffee.. i prefer their coffee over starbucks
also,
Burger King said the new fries have 20 percent less sodium than their predecessors.
The smallest, $1 portion has 330 mg of sodium and 240 calories. The fries are cooked in trans fat-free vegetable oil and do not contain animal products, Burger King said.
this scares me considering i'm pretty sure my favorite fries have more sodium than this. i hardly ever bother to check the nutritional info online
:fail3:
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Cucurbita wrote on 2011-11-29 23:56
Wendys fries are the best.
Really locks in the flavor of the potato. And the sea salt just tastes better than regular salt ._.
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Excalibuurr wrote on 2011-11-29 23:57
Quote from tink;675784:
YUP. i have yet to find a french fry i prefer over mcdonald's fries x( same for coffee.. i prefer their coffee over starbucks
also,
this scares me considering i'm pretty sure my favorite fries have more sodium than this. i hardly ever bother to check the nutritional info online
:fail3:
Wut, McDonalds fries over BK fries? :|
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Zid wrote on 2011-11-30 00:04
In the end, it doesn't matter.
As long as I prefer fish 'n chips to burgers, I won't be able to taste these fries often. :T_T:
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Joker wrote on 2011-11-30 00:12
Quote from tink;675784:
YUP. i have yet to find a french fry i prefer over mcdonald's fries x( same for coffee.. i prefer their coffee over starbucks
also,
this scares me considering i'm pretty sure my favorite fries have more sodium than this. i hardly ever bother to check the nutritional info online
:fail3:
Don't eat mcdonalds for 10 yrs then try their fries.... you'll probably barf... trust me they taste like shi unless your body is already addicted to them..
by far... harveys has the best fries I've had (set aside from homemade)
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MrMs wrote on 2011-11-30 00:16
Quote from Excalibuurr;675804:
Wut, McDonalds fries over BK fries? :|
Ikr?
& only good thing wendys has in my opinion is there chicken nuggets. The best
o also the frosty's
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Navy wrote on 2011-11-30 01:00
Quote from Nexon;675774:
Ugh, BK fries are so good... I basically tl;dr'd the entire article, but stared at that picture for a few minutes.
this
bk fries > mcdonalds fries
I hate mcdonalds
the only thing I like is their mcnuggets and shakes
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Kazuni wrote on 2011-11-30 01:05
I only like mcdonalds fries :I everything else is meh to me.
Burger King has such ridiculous prices, too. I bought a burger for $5 + tax. Maybe that's just Canada, though. I can get a McChicken for $1 in the states..
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Cucurbita wrote on 2011-11-30 01:06
I don't like mcnuggets. They're flimsy and the chicken doesn't taste chicken. The fried parts just come off like shells or something.
BK has the best vanilla shakes but I never order chocolate or strawberry because its just the vanilla shake mixed with syrup. Otherwise my first choice for cold treats are straight to Wendys for a frosty.
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Cucurbita wrote on 2011-11-30 01:09
I don't like mcnuggets. They're flimsy and the chicken doesn't taste chicken. The fried parts just come off like shells or something.
BK has the best vanilla shakes but I never order chocolate or strawberry because its just the vanilla shake mixed with syrup. Otherwise my first choice for cold treats are straight to Wendys for a frosty.
Quote from Kazuni;675903:
I only like mcdonalds fries :I everything else is meh to me.
Burger King has such ridiculous prices, too. I bought a burger for $5 + tax. Maybe that's just Canada, though. I can get a McChicken for $1 in the states..
Do a weight comparison. You'll find BK is more or less the same price as Mcdonalds when you compare how big the sandwiches are, when you take weight:price ratio.
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Kazuni wrote on 2011-11-30 01:21
Quote from Cucurbita;675910:
I don't like mcnuggets. They're flimsy and the chicken doesn't taste chicken. The fried parts just come off like shells or something.
BK has the best vanilla shakes but I never order chocolate or strawberry because its just the vanilla shake mixed with syrup. Otherwise my first choice for cold treats are straight to Wendys for a frosty.
Do a weight comparison. You'll find BK is more or less the same price as Mcdonalds when you compare how big the sandwiches are, when you take weight:price ratio.
Chicken burger from BK and McD is pretty much the same. Well, it's definitely not 5x heavier.