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BobYoMeowMeow wrote on 2012-05-30 22:43
Sony Computer Entertainment America has filed a patent that could see video games interrupted by compulsory advertising. The patent's abstract describes the the suspension of "interactive content" in order to display an advertisement, after which interaction resumes.
The patent suggests that a new mode of in-game advertising is under consideration, which to date has seen visual advertising and product placement appearing in games without overtly interfering with play. The development hints that, in future, in-game advertising may adopt a model much closer to commercial television.
The patent, filed July and granted November of last year, goes into more detail about how this would affect the user experience. The filing suggests that gamers could be warned of an impending advertisement by a warning message, or by slowing down gameplay. The filing also suggests that game content could effectively be rewound at or prior to the end of the ad, presumably in an attempt to ready up the player in case the gameplay broke off at a critical point.
Online multiplayer games are specifically mentioned, confirming that Sony is at least considering the approach to both online and offline games. During online games, the patent has clauses for the display of the same advertisement to all users simultaneously, and different adverts for one or more players.
In addition to the "video game consoles" mentioned in the patent, it is also applicable to computers, TVs, DVD and DVR players as well as home media servers.
Though the patent exists it is impossible to say how widely this mode of advertising is likely to be applied.
http://www.gizmag.com/sony-in-game-advertising/22743/
wtf is this shit?
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MareneCorp wrote on 2012-05-30 22:56
Took you a while to figure out ads are annoying, huh Sony?
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Sedia wrote on 2012-05-30 23:02
I predict a record drop in sales with people abandoning the PSN and Sony systems and switching to Xbox LIVE (unless they too wish to torment players). I'm glad there are PC versions of the games coming out. Those are so much better anyways.
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Joker wrote on 2012-05-30 23:05
Inb4 Sony loses 30 million in revenue and goes bankrupt gg
then gets bailed out by the government... hurr hurr
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Excalibur wrote on 2012-05-30 23:14
Sony isn't go to survive for long...
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Episkey wrote on 2012-05-30 23:25
What else are you going to do during loading screens? xD
Now we can be brainwashed into buying products while gaming.
Online multiplayer games are specifically mentioned, confirming that Sony is at least considering the approach to both online and offline games. During online games, the patent has clauses for the display of the same advertisement to all users simultaneously, and different adverts for one or more players.
If they touch online gaming - they will surely perish. :kill:
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BobYoMeowMeow wrote on 2012-05-30 23:26
if not mistaken they have ad in PSN... or was that Xbox live
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Yoorah wrote on 2012-05-31 00:21
Old! :P If done right, it won't be a bad thing. It might be a new way to finance free to play (or cheaper to play) games.
It's just funny that they need a patent for this.
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Taycat wrote on 2012-05-31 02:40
Good thing I'll never have my Sony Products hooked to internet C:<